Why (And How) To Convert to an Instagram Business Profile
So you have a business and an Instagram account, but do you have an Instagram business profile?
If you don’t, no worries! It’s super easy to convert to an IG business profile and I’ll show you how. But before we get there, let’s cover why you’d want a business profile in the first place.
You can link to your website right in your bio.
The main goal of marketing is to get people to your website where they can buy your offer. If your website link is buried or difficult to find, however, many potential customers will likely give up searching, potentially losing you a sale.
On an Instagram business profile, your website link is right underneath your bio. Maximize your link with linktr.ee, which allows you to link to numerous pages on your site.
Contact information is easy to find.
If you have a physical location, your address will appear directly under your website link. It’s also linked so when someone clicks on it they can automatically get directions to where you are.
Underneath the bio and links sections are buttons that allow users to call or email you. If you don’t want people contacting you on either channel, you don’t have to include them.
Promotions
Because Facebook owns Instagram it’s easy to set-up an ad campaign on Facebook and have it automatically flood to Instagram. An Instagram business profile lets you connect your Instagram account to your Facebook page which allows for your ad campaigns to appear on both platforms.
I recommend setting up all ads on Facebook because it’s more intuitive easier to follow along from a computer.
Analytics
An Instagram business profile gives you an in-depth look at your popular content, reach and interactions over the past week, website clicks, profile visits, audience growth, audience location/age/gender, and more under the Insights section.
This information helps you learn more about your audience so you can tailor content specifically to them. You can also discover the best time to post to your account.
Instagram Shopping
This is one of the coolest and most advantageous aspects of an Instagram business profile. You can tag the offers in your Instagram posts and Stories to tie directly to your website. So when someone clicks on a product tag, they’re automatically taken to the product listing on your website.
Other features (+10,000 followers)
Once your Instagram business profile exceeds 10,000 followers, you receive the “swipe up” option on Instagram Stories. This means that followers can swipe up on a story and be taken to a website link instead of having to head to your profile to click on your link in bio.
This time saving feature boosts visits to your links!
Ready to convert to an Instagram business profile?
If you haven’t already, be sure to create an Instagram account. You have to create a personal Instagram account before you can convert it to a business profile.
How To Create an Instagram Account
Once you have an Instagram account, it’s super easy to convert it to an Instagram business profile. And you can do it on Instagram or your Facebook page.
How To Convert to an Instagram Business Profile
That’s it!
Learn how to get an Instagram account that's pretty and effective in my online Instagram Insight course. “Like” to learn more about Facebook? Check out online Facebook Facelift!
