Filtering by: Marketing
Marketing on a Shoestring
Sep
24
10:00 AM10:00

Marketing on a Shoestring

How much do you budget for marketing your business? Nothing?

I get it!

While your budget may be tight, that doesn't limit you from being an effective marketer.

Here’s what we’ll cover:
• The most effective ways to market yourself FOR FREE.
• How to write and submit a press release- and when you should.
• Why you need an e-mail newsletter, and how to build your list.
• How to be a strategic social media butterfly.
• How to do all of this on a $0 budget and in less than a few hours per week!
and more!

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Create With Canva
Jun
4
10:00 AM10:00

Create With Canva

Who says you don't have style?

Whether you want to promote an event, enhance the online look of your business, or be an Instagram queen, you can be your own graphic designer with Canva.

This cloud-based design software allows you to create stunning graphics for FREE.

In this Canva crash course, we'll cover how to set-up the branding in your Canva account for ultimate efficiency, customize templates you can easily replicate, and how to download and post them.

Templates we’ll cover include:
• Event flyer.
• Social media posts.
• Facebook cover photo.
• Instagram Stories posts.
• Instagram Highlights cover photo.

Materials: Please bring your laptop.

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Automate Your Marketing
May
14
10:00 AM10:00

Automate Your Marketing

Ain't got time for marketing? We'll show you how to utilize your time for maximum results.

Here’s what we’ll cover:
• Which online marketing channels you should use in your business (social media, e-newsletter, blog, etc.).
• How to create a content calendar.
• How to implement your content calendar ahead of time.
and more!

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Facebook Facelift
May
7
10:00 AM10:00

Facebook Facelift

Overwhelmed by all the buttons on the backend? We’ll show you how to set-up and optimize your Facebook page for better engagement, increased traffic to your website, and ultimate prettiness.

Here’s what we’ll cover:
Choosing an attractive cover and profile photo
Strategic utilization and sorting of Facebook tabs
Setting up a call-to-action button
About section copywriting refresh
Messenger optimization and auto replies
How to best utilize Events
Post scheduling
Facebook ads overview
and more!

Pre-requisite: This is an intermediate Facebook class. You must have a working Facebook page and an understanding of how to create a post.

Materials: Bring your laptop.

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Marketing on a Shoestring
Apr
23
10:00 AM10:00

Marketing on a Shoestring

How much do you budget for marketing your business? Nothing?

I get it!

While your budget may be tight, that doesn't limit you from being an effective marketer.

Here’s what we’ll cover:
• The most effective ways to market yourself FOR FREE.
• How to write and submit a press release- and when you should.
• Why you need an e-mail newsletter, and how to build your list.
• How to be a strategic social media butterfly.
• How to do all of this on a $0 budget and in less than a few hours per week!
and more!

View Event →
Instagram Insight
Mar
26
10:00 AM10:00

Instagram Insight

Craving a curated Instagram feed that attracts followers and engagement? Confused about Instagram Stories? Not sure how Instagram applies to your business? And what’s a hashtag anyway? We’ll show you the ins and outs of the 'gram and how you can use it to leverage your business.

Here’s what we’ll cover:
Converting to Instagram Business account
Synching with Facebook page
Optimizing your bio and link
Curating a fresh feed that will attract followers
Utilizing hashtags and tags strategically
Using Instagram Stories
Designing Instagram Stories highlights and cover photo
Overview of Instagram Live
and more!

Pre-requisite: Please arrive with an established Instagram account you’d like to work with.

Materials: Bring your laptop.

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